Media Centre

August 24th, 2014

Revamped Valkyrie leads Honda blitz

New Zealand's Honda motorcycle dealers now have to find showroom space for 10 new models as the winged brand launches a bold new assault on Suzuki's ascendency in new motorcycle registrations.

Honda last held the "Numero Uno" position in roadbike sales last century and the new model blitz is a determined attempt to win the title of New Zealand's most popular road bike brand back.


August 10th, 2014

Honda's Summer models have all bases covered

Honda offerings range from cute and lovable to plain intimidating, says Jacqui Madelin

Honda launched a barrage of new models to the press amid wind squalls and rain showers, their arrival focused on a dealer tour into September, ready for sales come summer.

And there's pretty much something for everyone, from the diminutive GROM125 that's aimed at stylish young urban types on up to 1.8-litre leviathans.


August 1st, 2014

Blue Wing Honda celebrates four decades of Kiwi success with launch of new facility

As a nation dependent on primary industry, with more than half of our land used for farming, having the right means to navigate varying terrain can be a challenging task.

Blue Wing Honda met that challenge in 1972 when it entered the market as New Zealand’s importer and distributor of Honda motorcycles and all-terrain vehicles (ATVs).  That wealth of experience has helped put the company at number one in the New Zealand ATV market.

At a special ceremony this morning (Friday, 1 August, 2014) Blue Wing Honda’s head office was officially opened by Susumu Mitsuishi, the General Manager of the Motorcycle Sales Division at the Honda Motor Company Limited in Tokyo, Japan.

The facility at Airport Oaks consolidates the company’s operations and also houses Honda Marine and Honda Power Equipment in New Zealand.


July 28th, 2014

Honda CB500XA

Forget killing two birds with one stone, Honda has managed three with its learner-friendly CB range for the sporty, the naked and, in this case, the adventurous.

Powered by the same 471cc parallel twin as its siblings – albeit with a different cylinder head and ECU for a smoother power delivery – the CB500X is an ideal starting point for aspiring adventure riders to realise their dreams of heading into the wilderness. Or at least look like they are.


July 6th, 2014

Townley Makes It Two In A Row

He celebrated a winning debut at the Honda Tarawera 100 cross-country marathon last season and now Bay of Plenty's Ben Townley has made it two impressive victories in a row.

The Tauranga 29-year-old – now retired from full-time racing and working at manager of The Honda Shop Racing Team – showed his race craft was still sharp as he took his Honda CRF450 to win the 37th annual edition of the great race, on the outskirts of Te Teko, west of Whakatane, on Saturday and he did it in style.

Former motocross world champion Townley snatched the holeshot as a shotgun blast signalled the start at 10am and was never headed in the gruelling 140-kilometre race.